Recrosoft Technologies Pvt. Ltd
Description
At Recro we combine Design Thinking, Lean and Agile to help you achieve market-leading performance. We develop Mobility Solutions for various applications at various platforms, we help you adapt to change – and generate business value – no matter what size your business. Recrosoft partners with its clients with the aim to transform their business challenges into growth opportunities. Our Vision is to become the most trusted partner for our customers and help them in leveraging cutting edge technology for making their business the best run business. Our Mission is to help our partners in creating competitive advantage by providing them state of the art technology solutions. We will continue enhancing the value that accrues to every stakeholder involved with our enterprise, through our professional and transparent way of working
Service Focus
Industry Focus
- Interactive Storytelling - 1%
- Healthcare / Medical Simulation Games - 20%
- Indie - 8%
- Retail / Gamified E-Commerce - 6%
- Gamification Platforms - 4%
- Kids & Family Entertainment - 28%
- Virtual Events & Conferences - 2%
- Corporate Training & Gamified Learning - 22%
- AAA - 2%
- Automotive / Vehicle Simulation - 7%
Client Focus
Portfolios: 6
StayBoat
DriveKool
Looqery
Yatis
BullBear Device
Dealocx
Executive Interview of Recrosoft Technologies Pvt. Ltd
Please introduce your company and give a brief about your role within the company.
Recro.io has been in operation for over four years, serving a substantial number of start-ups as clients. Our initial project involved integrating with stock exchanges in India to provide a real-time stock newsfeed on mobile, a pioneering effort at the time. We have developed marketplaces, aggregators, lending platforms, and have been actively engaged in creating platforms, insurance comparison websites, and on-demand applications. I hold the position of CEO and Co-Founder at Recrosoft Technologies.
What was the idea behind starting this organization?
The fundamental objective of establishing this organization was to create an environment where culture informs strategy. I aimed to develop a workplace where individuals could work under their own conditions and deliver their projects effectively. Through my industry experience, I identified a significant gap catering to SMEs and start-ups. As the concept of start-ups has gained global momentum over the past four years, there is a pressing need for standardized services that enhance client value. Implementing industry practices like Agile, Lean, and Design Thinking will facilitate this. Given the vast potential of this market and our cost advantages in India, adhering to best practices and replicating enterprise models positions us for substantial growth in this sector.
What is your company’s business model–in-house team or third party vendors / outsourcing?
We do not engage in outsourcing any of our operations. Our reasoning is that outsourced tasks often complicate timely delivery. We possess comprehensive capabilities, encompassing the entire process from design to deployment. Since we primarily collaborate with start-ups rather than large enterprises, it is crucial to recognize that our approach transcends the traditional Software Development Life Cycle (SDLC). Given that the majority of start-ups face a high failure rate, we also consider aspects related to growth hacking.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
We offer consulting services to assist clients in product development. Our unique advantage arises from our own experiences in developing products and traversing the product life cycle. We aspire to be more than just an application design service; we seek to provide end-to-end solutions. Our consultative approach aims to differentiate our services and enhance value by leveraging our market experience to help clients assess the feasibility of their ideas. We evaluate and analyze the distinguishing features of their products, educating clients who may lack a comprehensive understanding of the technological landscape and global operations. Through our consultative methodology, we strive to incorporate our product experience and insights into our services.
What are the industries that you cater to? What ratios of clients have been repetitive?
Our current focus is primarily on Fintech projects and on-demand applications, although we remain sector-agnostic. At present, we enjoy 100% client retention with no projects discontinued. When considering references, approximately 85-90% of our clientele approaches us through recommendations.
Mention the objectives or the parameters critical in determining the time frame of developing an app.
The time frame for app development is significantly influenced by factors such as domain knowledge, technical architecture, security, scalability, and project complexity.
How much effort in terms of time goes into developing the front end and back end of an application?
We adhere to Agile methodology, which necessitates that all functions operate concurrently to provide tangible demonstrations every two weeks. Within our organization, we strictly implement Agile practices, ensuring that front-end and back-end developments are integrated and addressed simultaneously.
What are the key parameters to be considered before selecting the right platform for an application?
Critical parameters to consider when selecting an appropriate platform include complexity, operational requirements, security, and scalability. These factors collectively guide the choice of the technology stack for the application. Our expertise spans MEAN/MERN and JAVA Stack.
Do you have any suggestions for your clients for selecting a right platform for application?
Indeed, we practice this principle in our consultation model. We allocate 30-40% of our time to consultation, which is vital for mapping out our clients’ needs. Many clients lack technical knowledge, so it is our responsibility to clarify essential technological scenarios — such as the latest integrations, optimal third-party integrations, cost-reduction strategies, and assisting in BUILD vs BUY decisions. Gaining insights into their domain knowledge, often held by the clients themselves, is essential for effective collaboration, ensuring we understand every project detail thoroughly. This process results in approximately 80-85% of our clients adopting our recommendations.
Native or Hybrid – Which platform would you suggest to build an application on?
We operate on both Native and Hybrid platforms. The choice of platform depends on the specific requirements of the project; Native platforms are preferable for real-time applications where user experience is critical, whereas Hybrid platforms are more suitable for enterprise applications where functionality is paramount.
What are the key factors that you consider before deciding the cost of an application?
The cost of application development is contingent upon the resources allocated to the project, the duration of the development process, and the project's complexity.
What kind of payment structure do you follow to bill your clients?
We follow three payment models: a fixed cost model, suitable for clients with clear requirements and a defined timeline; a Time and Materials model, applied when client demands frequently change, wherein we bill on an hourly basis; and a cluster model, in which a dedicated team is assigned to a specific project and reports directly to the client.
Do you take in projects which meet your basic budget requirement?
Typically, we do not restrict ourselves based on budget alone; we prioritize the company and project over budget constraints. However, our recent projects have predominantly ranged around US$40,000.
What is the price range (min and max) of the projects that you catered to in 2015?
The minimum project value was approximately US$25,000, while the maximum reached around US$80,000.
Which business model do you suggest to generate revenue from mobile applications? Why?
I recommend adopting an in-app purchase or subscription-based model, where the client implements a freemium strategy and subsequently charges for premium features offered by the application.
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