INFINITY-UP
Description
INFINITY-UP is an XR and Full Stack Game Development company that specializes in providing end-to-end development and publishing solutions to clients from around the world. With a wealth of experience and expertise across all major platforms, including Browser, Facebook, IOS, and Android games, INFINITY-UP has earned a reputation as a trusted partner for top-tier mobile studios. At INFINITY-UP, we believe in delivering high-quality, innovative, and immersive gaming experiences that captivate and engage players. Our team of skilled designers, developers, and project managers work closely with clients to bring their concepts and ideas to life, ensuring that every game we create is tailored to their unique vision and requirements. With a global customer base and a portfolio of diverse and successful projects, INFINITY-UP is committed to excellence and innovation in game development. Whether you are a startup or an established studio, we have the experience and expertise to help you bring your game to the next level. To INFINITY and UP.Read more
Service Focus
Industry Focus
- Indie - 31%
- Healthcare / Medical Simulation Games - 1%
- Gamification Platforms - 7%
- Training & Simulation - 3%
- Kids & Family Entertainment - 3%
- Interactive Storytelling - 10%
- Military / Defense Simulation - 1%
- Retail / Gamified E-Commerce - 8%
- Sports & Fitness - 19%
- Automotive / Vehicle Simulation - 17%
Client Focus
Portfolios: 11
Ludo Icon Design
CLASH
Poker Game Design
Bärchen Run
Kings of Arab
Poker Heart
Executive Interview of INFINITY-UP
Kindly share your feedback on how GameFirms has been doing so far in increasing your visibility among potential clients.
These are still early days of INFINITY-UP on GameFirms and we are aiming to leverage this platform to its fullest potential. We are utilizing GameFirms to acquire authenticated reviews from our clients and to showcase our work. Our primary objective is to demonstrate the level of trust held by our previous clients along with the quality of premium services we delivered in those projects.
Please introduce your company and give a brief about your role within the organization.
INFINITY-UP is a prominent Full Stack Game Development company that provides comprehensive development and publishing solutions to clients globally. With extensive experience across major platforms, including browser games, iOS games, and Android games, INFINITY-UP has established itself as a trusted partner for leading mobile studios. At INFINITY-UP Game Studio, we are dedicated to crafting high-quality, innovative, and engaging gaming experiences that resonate with players. Our team, consisting of proficient designers, developers, and project managers, collaborates closely with clients to realize their concepts and visions while ensuring that each game is customized to their specific requirements. With a diverse portfolio spanning various genres such as Educational Games, Hyper Casual Games, Card Games, Puzzle Games, Endless Runner Games, MMORPG, Action games, and other single and multiplayer projects, INFINITY-UP is committed to excellence and innovation in game development. As the Co-Founder of INFINITY-UP, I provide leadership, strategic direction, and vision for the company. I oversee various facets of the organization, including business development, project management, finance, and human resources. My key responsibilities encompass setting the company's goals, devising strategies for their attainment, and ensuring the company's financial stability. Additionally, I cultivate and maintain relationships with clients, investors, and stakeholders, while fostering a positive company culture aligned with our mission and values. Ultimately, my role is to propel the growth and success of INFINITY-UP and ensure it remains competitive in a dynamic industry.
What is the story behind starting this company?
As experienced Game Developers, we recognized a void in our careers and sought to elevate the quality of our work, aiming for pride in our gaming creations. This realization prompted the inception of INFINITY-UP, with the mission of delivering engaging and enjoyable products. Passionate about gaming and technology, we identified potential within our country's talent pool and pinpointed service and product gaps we could address. Our aspiration to create our own games and establish a business led us to the decision to launch our own company. Ultimately, our aim is to positively influence the gaming industry while providing users with memorable experiences and creating job opportunities for our youth, thus contributing to the community.
What is your company’s business model–in-house team or third-party vendors/ outsourcing?
Our business model encompasses a blend of in-house and remote teams, allowing us to optimize our workforce's scalability and efficiency. While some employees operate on-site in our offices, others work remotely from various locations. We generally prefer managing projects entirely in-house, eschewing third-party vendors or outsourcing, as we are deeply committed to maintaining the quality and timeline of our work while retaining complete control over the development process. Overall, our business model is designed to be adaptable to the varying requirements of different projects, with a strong emphasis on quality and efficiency.
How does your company differentiate itself from the competition?
As an XR and Full Stack Game Development Company, INFINITY-UP distinguishes itself in several key areas: Comprehensive Development Solutions: We provide end-to-end development and publishing solutions, guiding clients through every phase of the game development process, from concept to deployment, resulting in a cohesive and integrated experience. Diverse and Global Customer Base: Our extensive experience with a global clientele, including premier mobile studios, offers unique perspectives and insights into the industry. Focus on Quality and Innovation: We are dedicated to delivering high-quality, innovative, and immersive gaming experiences, as reflected in our successful portfolio and reputation among industry leaders. In-House and Remote Teams: Our flexible model combines both in-house and remote teams, allowing us to maximize our operational strengths and cultivate a scalable and efficient workforce. Through these differentiators, INFINITY-UP continues to stand out within the competitive landscape.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
INFINITY-UP serves a variety of industries. While our core expertise lies in gaming and mixed reality, our services extend to sectors such as education, finance, human resources, healthcare, and entertainment. We enjoy a high client retention rate, with over half of our clients returning for additional projects, owing to the strong relationships we build and the satisfaction derived from our service quality. The ratio of repeat clients to new clients fluctuates depending on market dynamics and client needs; however, our consistent repeat business attests to our strong reputation and effectiveness in fulfilling client expectations.
Please share some of the services that you offer for which clients approach you the most for.
We provide a comprehensive array of services tailored to meet the diverse needs of our clients. Among the most sought-after services are: Game Design and Development: INFINITY-UP specializes in end-to-end game design and development, from concept to deployment, with extensive experience in Mobile Games (Android and iOS) and browser games across platforms. UI/UX Design: Our offerings include UI/UX design for games and XR experiences, essential for creating user-friendly and engaging products. 2D/3D Art and Animation: Our talented artists and animators deliver high-quality 2D and 3D art and animation services for games and XR applications. Gamification: We excel in employing gamification techniques to enhance user engagement across various applications, particularly in education, simulations, finance, human resources, and healthcare. Additionally, INFINITY-UP possesses expertise in Browser game development within the evolving landscape of Web 3.0 and NFTs, offering a diverse range of games to a wide audience. Quality Assurance: Our comprehensive quality assurance ensures that all deliverables are free of bugs and perform optimally. Collectively, these services represent some of the most common requests from our clients, while we also provide customized solutions to address specific needs.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We prioritize clear and effective communication throughout the game development lifecycle to address our clients' needs, ensuring their awareness of each developmental step and integrating their feedback. This commitment results in 100% client satisfaction regarding the quality of our work. Our focus on fostering long-term client relationships enables us to better understand their requirements, allowing us to deliver tailored, effective solutions that align with their expectations. Additionally, we selectively approach projects, ensuring we take on only those we are confident in managing fully, which enhances quality and service delivery.
What kind of support system do you offer to your clients to cater to their queries and issues?
We have established a comprehensive support system to address client queries and issues, recognizing that effective communication is vital for customer satisfaction. Clients may reach out via email, phone, or live chat, and our responsive customer support team is equipped to provide prompt and accurate assistance. Furthermore, we provide regular progress reports throughout the game development lifecycle, ensuring transparency and client involvement in the process. Our dedicated quality assurance team guarantees that all deliverables adhere to the highest standards, performing thorough testing to resolve any identified issues, culminating in a product that meets client requirements and expectations.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (could be in phases, months, versions, etc.)
INFINITY-UP employs a variety of payment structures tailored to project-specific requirements. The most common approach is pay per milestone, which divides the project into phases, allowing clients to pay upon completion of each milestone. This structure enables clients to manage their budgets effectively while maintaining control over project progress. We also offer fixed-cost billing for projects where a predetermined total cost is more beneficial for client budgeting. For projects with undefined scopes, we utilize a pay-per-hour model to accommodate ongoing development until client satisfaction is achieved. Additionally, we offer a pay-per-feature structure for clients wishing to customize their games. Lastly, we can arrange monthly retainers for dedicated teams, ensuring flexibility to meet diverse client needs.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If not, on what minimum budget you have worked for?
INFINITY-UP emphasizes quality over quantity, accommodating projects ranging from $5000 to multimillion dollar endeavors. We do not discriminate based on project size; each project receives the same quality of service. Our flexible payment structures allow clients with smaller budgets to access premium game development, design, and gamification services, facilitating the funding necessary for further project enhancement. INFINITY-UP remains dedicated to delivering value, irrespective of project scale or budget.
What is the price range (min and max) of the projects that you catered to in 2022?
In 2022, our company engaged in projects spanning from small indie games to extensive collaborations with established gaming industry leaders. Pricing is contingent on specific project requirements, including features, customization levels, and timelines. Our pricing model is designed to be competitive and affordable. One of our smaller projects was approximately $5000, while the most significant undertaking was providing development services for 'Supercell' during their 'Clashiversary' event, which had a budget in the millions. This collaboration was instrumental in enhancing our knowledge and skills.
Where do you see your company in the next 10 years?
Based on our history of delivering high-quality game development and design services, we foresee substantial growth in the coming decade. With rising demands for gaming, simulation, and gamification solutions, we plan to expand our service offerings to encompass emerging technologies like Virtual and Augmented Reality. Our goal includes increasing our global outreach by collaborating with clients worldwide and establishing partnerships to deliver comprehensive solutions. We also intend to invest in research and development to remain aligned with the latest trends and innovations within the gaming industry. Our unwavering commitment to quality, innovation, and customer satisfaction will continue to forge new pathways, positioning us as a leading player in the game development and gamification sector in the years to come.
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